Finding beauty brands we can trust is very important so we’re here to restore your faith back in the beauty world with this list of the best clean and cruelty-free makeup brands and products you can trust. In this article, we review 15 of our favorite natural, cruelty-free makeup brands that we love to support and hope you do too.
These amazing cruelty-free makeup brands make some of the best all-natural, clean makeup and they’re all cruelty-free!
The simplest way to put it is that a cruelty-free brand doesn’t test its products on animals.
However, there’s more to the term ‘cruelty-free’ than that.
For example, you should make sure that neither the ingredients nor the final products are tested on animals.
Also, some companies might outsource the testing stage to a third party company, which carries out the process.
Moreover, in China, it was required by law that the products are tested on animals before they’re released to the market.
For that reason, any company that had its products available in China can’t be cruelty-free. However, as of 2014, the government changed these laws, which doesn’t require the brands to test on animals anymore.
You should also keep in mind that some cruelty-free brands are also owned by a parent company that might be testing on animals. However, this is a matter of debate among and it comes down to your personal preferences.
Is This a Cruelty-Free Makeup Brand? How To Know.
There are various ways to tell that a company is cruelty-free. The easiest and simplest way is to check for the certified bunny logo that means it’s not tested on animals.
Some companies can just add any bunny logo, so you have to carefully check it.
Another way to know that is by emailing the company and inquiring about this personally. However, a lot of companies might use vague words and non-definitive answers to these questions.
That’s why we prefer the final approach, which is relying mainly on companies that are certified or approved by large organizations that are trusted to investigate the companies’ approaches to testing their products.
Which Organizations Approve the Cruelty-Free Policies of Makeup Companies?
There are multiple organizations that specify in the category of investigating cruelty-free products.
One of the most popular ones in that matter is the Leaping Bunny Program, which is a coalition of 8 animal protection groups that banded together to put a standard of cruelty-free products.
It’s one of the most reliable sources that you can rely on in that aspect. In other words, all Leaping Bunny Approved products are 100% cruelty-free.
Another group that also has the same aspect is People for the Ethical Treatment of Animals (PETA), which has a cruelty free standard.
A PETA-approved company means it bans all kinds of tests on animals starting from their ingredient and supply chain all the way to their finished products.
15 Cruelty-Free Makeup Brands Making Clean Beauty Products
With tons of beauty products on the market, it’s not easy to find items that comply with ethical approaches and cruelty-free makeup brands that don’t test their products on animals.
To make the search process easier for you, we’ve scoured the market and checked the brands that claim that their products are truly cruelty-free and compiled this list for you.
Let’s have a brief overview of these brands and see what each of these cruelty-free makeup brands have to offer.
Kicking off the list with one of the first companies that actually campaigned for ending animal testing back in 1989. The Body Shop is a British-owned, cruelty-free beauty company and is one of the main influencers in banning animal testing in the UK in 1998.
Even after this, the company still campaigns to this day for banning animal testing all over the world. In 2018, they took a petition signed by 8 million people to the United Nations for that cause.
As for their products, The Body Shop produces some of the best cruelty-free and vegan products.
The company makes some of the best 100% vegetarian lip care and cruelty-free body care butter which is comparable to top and mid-range brands.
One of my all time favorites is The Body Shop Coconut Body Butter.
Keep in mind that the company is currently owned (although fully independent) by L’Oreal, which has yet (at the time of this article) to become a cruelty-free company.
While they’re relatively new to the clean beauty market, bareMinerals is one of the companies that started clean and remained true to their ethical approach for a quarter of a decade now!
The company also has its ‘Power of Good’ fund, which pledges 1% of your purchases to empowering women all over the world.
The company launched one of the best selling mineral foundations in 1995.
In fact, the original mineral foundation remains a top product if you’re considering a natural foundation that’s never tested on animals.
By natural, we mean absolutely no artificial components are used in its composition. This includes preservative chemicals like parabens or sensitivity inducing fragrances.
While the company remains one of the best mineral foundations makers, they also make these best sellers:
Anastasia Beverly Hills is one of the biggest names that specialize in the eyebrow products game, making some of the best and top-line products on the market.
In addition to styles, you can find them in a huge number of shades to suit your style, so you can be sure to fill out your rare shade brows.
Anastasia Beverly Hills Brow Wiz is easily one of their most popular products… its an astonishing pencil that does this job like no other!
Their products are available in a wide variety of styles and formats, so you can find them in any form from basic pomades and powders all the way to pencils.
For instance, Anastasia Beverly Hills Dipbrow Pomade is also a super successful item that gives you structured and sleek eyebrows while being available in tons of shade choices.
They even have a natural Tinted Brow Gel that gives a full brow appearance without adding suspicious ingredients
Anastasia Beverly Hills is certified by PETA as a cruelty-free brand.
Essence Cosmetics is originally a German clean beauty brand that’s dedicated to making cruelty-free makeup, starting in 2002 in Germany and reaching North America in 2008 in New York City.
Since they’re a European company, they have to make products in compliance with the EU laws, which strictly prohibits all acts of testing products on animals.
As for their products, while they make a wide variety of products, their eye makeup game is on another level in terms of quality for money.
With over 34,000 4 1/2-star reviews on Amazon, essence Lash Princess False Lash Effect Mascara is one of the most affordable and reliable mascaras that you can find out there.
Not only that, but it’s also gluten-free and vegan-friendly!
NYX Cosmetics needs no introduction. It’s one of the most popular drugstore makeup brands that’s loved by almost everyone from amateurs to professional makeup artists!
They make high-quality clean beauty products for decently affordable prices. In fact, a lot of people love NYX cosmetics for their quality even before they know that the company is actually cruelty-free!
The company has been owned by L’Oreal since 2014, which might be the reason behind the confusion about NYX’s ethics. However, the makeup brand remains cruelty-free ever since.
In fact, the company even announced that they’ll start producing vegan cosmetics in 2018!
NYX Cosmetics makes various types of cosmetics. One of the most popular products by NYX is the NYX PROFESSIONAL Makeup HD Photogenic Concealer Wand.
This product is certified by PETA as a cruelty-free one in addition to being super affordable
NYX PROFESSIONAL MAKEUP Epic Ink Eyeliner is also a huge sensation, thanks to its wonderful price and excellent stability even underwater!
If you’re looking for an excellent eyeshadow palette that’s both decent in terms of price and quality, consider NYX PROFESSIONAL Makeup Ultimate Shadow Palette.
It’s also one of the few companies that make a reliable makeup setting spray.
CoverGirl is one of the oldest and largest brands that makes a variety of makeup products for various types of consumers.
Despite being acquired by Procter & Gamble in 1989, the company remained true to their ethics.
The company also had another acquisition by Coty, Inc in 2016.
Two years after, the company made huge changes to its testing regimens and was officially certified by the Leaping Bunny Organization as a cruelty-free brand in November 2018.
Some of the products by CoverGirl are ultra-popular for their quality and tested by a lot of users for their efficacy.
If you don’t like wet texture, or you have oily skin, you can go for COVERGIRL Clean Matte Pressed Powder instead.
By opting for these items, you can enjoy a premium quality foundation with zero guilt of animal testing!
Milani is an all-round good quality brand that sells drugstore-priced clean beauty products and makeup while being certified as a cruelty-free brand by the Leaping Bunny Program.
Milani also went for PETA certifications for an added layer of insurance.
And if that wasn’t enough, they also have a landing page on their website that includes their formula.
Upon checking the ingredients included in the page, you’ll notice that there are no animal-derived ingredients. This also makes Milani’s products vegan-friendly, and they’re used with absolutely no guilt.
Among their most popular products is the Milani Luminoso Baked Powder Blush. In addition to their best selling product, they also have some amazing items that a lot of people tried and loved.
These items include Milani Conceal + Perfect 2-in-1 Foundation + Concealer which is available in tons of shades and as a powder foundation Milani Conceal + Perfect Shine-Proof Powder.
Illamasqua is one of the makeup brands that are known for not testing their products on animals, which earned them a huge following and supporting fan base from beauty influencers and professional makeup artists as well as bloggers and celebrities.
The best thing about Illamasqua Cosmetics is that they care about all the aspects of the products.
This includes everything from quality, performance, and pricing all the way to how their ingredients are sourced, manufactured, and tested.
In addition to being a cruelty-free brand, the company offers rich pigments with bold colors. They also have a lot of products that work well with natural looks.
Beauty and makeup gurus and influencers use Fenty Beauty products, which is a cosmetics brand that was recently launched by Rihanna.
The company’s ethics wasn’t only inclusive of all skin tones and gender, but it was also inclusive of having an ethical approach towards using and testing their ingredients.
The original foundation line from Fenty beauty included up to a staggering 40 shades.
The entire list of products by the company is cruelty- free. They don’t test products on animals or allow their affiliates and suppliers to do so either.
One of the most underrated clean beauty brands in terms of quality and ethical approach to their products is Pür Cosmetics.
In fact, most of the employees of the company are ideologically-woke personalities that are totally against animal cruelty of any form, testing included.
The company produces some great looking products that are also good for your skin.
They have a 4 in 1 range product that doubles as both makeup and skincare products, such as their PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer and cruelty free anti-aging skincare products like PÜR Get A Lift Age-Defying Moisturizer.
Another new beauty brand that graces the list by making some of the best makeup kits on the market in terms of using safe and natural ingredients while staying free of cruelty.
Since they’re relatively new to the market, they aren’t known to many, but they’re credited for complying with the European Union’s strict regulations, which prevents the addition of parabens, petroleum derivatives, and phthalates in their formula.
It goes without saying that by complying with the EU standards for beauty products manufacturing, they’re also cruelty-free in terms of sourcing, and testing their ingredients.
Urban Decay is another company that’s owned by L’Oreal.
As you’ve probably noticed, they don’t interfere with the company’s policies, especially when it comes to their ethical approaches and testing products on animals.
The company labels itself as an ambassador for edgy and bold colors, and they also have an excellent set of neutral colors and staple products.
The Urban Decay clean makeup line features an award-winning makeup setting spray, the All Nighter Long-Lasting Makeup Setting Spray that lasts up to 16 hours.
This cruelty-free makeup setting spray is oil-free, which makes it one of the best setting sprays that you can find out there for oily skin complexion.
Urban Decay is a fully cruelty-free brand that’s certified for all its products by the Leaping Bunny Program.
However, they’re also a big brand in the makeup industry with a wide variety of successful products under their belt.
The list includes the very popular e.l.f, 16HR Camo Concealer. Available in 6 shades & 27 colors, these clean concealers are 100% vegan-friendly and free of animal testing.
Similar to NYX cosmetics, it’s one of the few makeup brands that were able to pull off a successful makeup setting spray, Matte Magic Mist and Set Makeup Setting Spray, people tried and loved.
Too Faced Cosmetics is easily one of the biggest names in the makeup industry that was widely respected and appreciated for their status as a leader in the cruelty-free movement among makeup brands.
The success of the brand made them so popular that it was sold to Estee Lauder in 2016 for a galactic price tag of about 1.45 billion USD.
Similar to all successful cruelty-free brands that were sold to a parent company that still tests their products on animals, a lot of people were skeptical about the company staying true to their ethics.
However, the company is going for the 4th year on a row with an excellent arsenal of makeup items that aren’t only cruelty-free, but with some of them being fully natural and vegan as well!
The company is a perfect choice for those who prefer the natural look makeup with minimal boldness and edge.
Starting from one of their all-time popular items, the Too Faced Shadow Insurance Anti-Crease Eye Shadow Primer and the Too Faced Hangover Replenishing Face Primer.
These items are excellent for anyone with normal skin all the while being not tested on animals.
In addition to the primers, there is also another item in the eye makeup section that makes some of the best mascaras that you may find out there in this price tag, which is the Better than Sex Mascara!
And ending on a high note, too faced is also popular for making some of the best lip injections; the Too Faced Lip Injection Extreme Lip Plumper.
Last but not least, Wet n Wild Cosmetics is easily one of the most widely available drug stores makeup brands that sell some reasonably priced products.
The company is known for their cruelty-free approach, as all their products are certified by PETA and the Leaping Bunny Program.
There was an ongoing debate on whether Wet n Wild is still a fully cruelty-free brand, as they entered the Chinese market. However, a lot of people don’t know that Chinese laws have changed regarding that matter.
Wet n Wild Cosmetics released a statement that ensures that they’re still on the right track, which is supported by the certifications and approvals they have from both PETA and the Leaping Bunny Program.
The company does have some hidden gems within its inventory, such as Wet n Wild Silk Finish Lipstick, which is one of the most stable and highly pigmented lipsticks out there.
The Wet n Wild Makeup Sponge is also made in compliance with their vegan and cruelty-free standard.
Also, the mix between natural and edgy colors in their Color Icon Eyeshadow 10 Pan Palette is a one to consider!
Lastly, their Wet n Wild Photo Focus Dewy Foundation is one of the most reasonably priced yet highly performing foundations that we’ve come across.
There you have it, 15 cruelty-free makeup brands we love and you must try!
If you’re often concerned about animal cruelty in the products you use, or even if you simply feel like dabbling into something new.
Luckily, a lot of beauty brands nowadays are cruelty-free, offering an extensive collection of makeup products to fulfill your beautifying needs.