For years, I had refused to buy any makeup or skincare products from Target (where I shop quite a lot), thinking everything they sold, with the exception of a couple brands like ELF and Burt’s Bees, was conventional, toxic, and to be avoided.
For some strange reason, I didn’t think Target or Amazon would sell any ‘clean beauty’… I didn’t think anyone at Target or Amazon even knew what clean beauty was.
Can You Find Clean Beauty at a Drugstore?
There is a lot of beauty industry talk about safety and clean ingredients and chemicals. It can be overwhelming to keep up with, especially for those who are new to this clean beauty revolution and have only recently begun to learn about clean beauty.
One of the questions I get often is about price and budget. Organic makeup is usually going to be more expensive than their conventional makeup counterparts.
I’ve learned that, yes, there are synthetic and chemically-derived ingredients in many conventional products but just because a product is made with non-organic ingredients does not mean these items are going to make you sick.
I thought all green beauty was safe and gentle while all conventional products were super hazardous and would eventually do more harm than good.
As I continue on my clean beauty journey, I’m realizing there are safe cosmetics you can buy from your favorite superstore or drugstore, and I did a little digging to find the best clean beauty at Target and on Amazon to share with you.
I always try to encourage people to do RESEARCH… I love research!
Start by learning about some of the more common ingredients found in cosmetics and skincare.
You’ll quickly have the knowledge to make smart product choices and trust me, the 1st time you pick up a new product, read the ingredient list, and spot a harmful ingredient, it is a pretty awesome feeling…. empowerment.
Resources like the EWG’s Skin Deep® database are invaluable and very easy to use and learn from.
Best Clean Beauty at Target & on Amazon
Top 5 Non-Toxic Foundations with GoodGuide Rating = 10
- L’Oreal Paris Visible Lift Line Minimizing Makeup
- Neutrogena Healthy Skin Compact Makeup Broad Spectrum SPF 55
- Neutrogena Mineral Sheers Compact Powder Foundation
- e.l.f. High Definition Powder, Corrective Yellow
- e.l.f. High Definition Loose Face Powder
Top 5 Non-Toxic Concealers with GoodGuide Rating = 10
- Alima Pure Concealer
- RMS Beauty”Un”Cover-up
- Almay Line Smoothing Concealer
- DHC Velvet Skin Coat
- Larenim Concealer Redness Correcteur
‘Drugstore’ Clean Beauty Brands
- E.L.F (ranges from a non-toxic 10 to a toxic)
- Maybelline, this brand also has a wide range of products that go from being non-toxic to toxic. Their pressed powders and eyeliners are pretty safe.
- L’Oreal Paris, an old favorite of mine. I often liked to buy lip glosses and mascara from this brand. I stopped when I turned over my organic, clean and green leaf!
I’m bummed to see Revlon’s Photoready Foundation score a 4 on the GoodGuide Rating scale. It was my favorite inexpensive foundation back when I shopped at CVS and Target for my makeup!
Revlon’s products are medium toxicity with not a lot scoring a ten.
Long ago, Neutrogena burst on the scene and it was a novelty to have a sort of ‘hypoallergenic’ brand of makeup which I always assumed was a cleaner, safer option.
I was obsessed with their sesame oil and a few other products always made their way into my bathroom.
The good news is that several affordable products you can find at Target and on Amazon are deemed clean and non-toxic.