Is Clean Beauty Really Better Beauty?

5 Reasons Why Clean Beauty Products Are The Best - woman holding her hand out

*** All brands & products featured on have been independently selected by our editors.  Some links in this article may be affiliate links, and things you buy through our links may earn us a commission.  You can view our full disclosure here.  Thanks for reading! ***

Is clean beauty really better than other beauty products? I say ‘YES!’  I’m obsessed with all-natural, clean beauty products. What’s clean beauty? Clean beauty products are made without the use of any harmful or dangerous ingredients, unlike their conventional counterparts. Most clean beauty brands are cruelty-free and eco-friendly.

Natural, clean skin care isn’t grainy like some conventional cosmetic products I have used in the past. Organic, non-toxic cosmetic products leave your skin nourished and healthy and feeling so fresh.

Also, natural fragrances are truly a gift from nature.

Some harmful, chemical laden beauty products may produce results but the toxins found in some products can build up in your system over time.

Microscopic may they be, these teeny particles have been proven to cause long-term damage to some people.

Your skin is a carrier, not a  barrier. 

Your skin doesn’t shield you from the synthetic chemicals and nasty toxins. 

Your skin actually helps absorb harmful toxins into your body… A shocking 60% of what you put on your skin is taken into your system!

60% of what you put on your skin is taken into your system!

I was totally oblivious to the ingredients in skincare, makeup, hair products, and various other personal care items.

While I may have scanned the ingredients, I never knew what many of them were and I didn’t care. I knew certain brands were more toxic than others but I still used them. I always assumed that companies wouldn’t use toxic ingredients because…well, why poison people?

Now I realize companies aren’t trying to poison us exactly- they are trying to sell us products.

Then (and I’ve written about this before) something clicked for me and one weekend, I completely cleaned out all of my products and slowly started replacing them with better, clean beauty products. 

If I was making and drinking green juice, eating dark leafy greens, drinking water, and doing yoga, what on earth was I doing using toxic products?

It’s been several months, and I’ve been using nothing but clean, natural skin care.

I haven’t looked back. 

As I might have mentioned before, the appeal of advertisements touting new makeup and magazines featuring conventional, toxic products is lost on me nowadays. 

Here’s why I am LOVING my non-toxic, natural, clean beauty products. 

I hope you consider trying, if you haven’t already!


Clean beauty products are often made in small batches, by hand using high-quality, sustainable organic and natural ingredients.

Certified with the NATRUE seal, Clean Beauty Brand Weleda Skin Care produces natural and organic cosmetics using sustainable production processes and environmentally friendly practices.


Made without the use of any potentially dangerous chemicals that can cause long-term health and developmental issues. Clean beauty products use natural, organic ingredients that are not only great for your skin but also safe.


Most clean beauty brands don’t test on animals, and there are many clean beauty brands making great vegan, cruelty-free personal care products.

MyChelle Dermaceuticals Gentle Day Cream- Nourishing Moisturizer With Argan Oil is a wonderful EWG Verified Clean Beauty Product that is made from all good practices and ingredients.

This day cream is vegan, Cruelty-Free, Made without GMO, Gluten, Parabens, Petroleum, Phthalates, Silicones, Sulfates, Urea’s, Artificial Fragrances and artificial colors. 

Clean Beauty at its best.


Clean beauty products are safe to use.

You won’t find mineral oils, parabens, synthetic preservatives, artificial fragrances, or any unsafe, harmful chemicals in clean beauty products.


Clean beauty products really do work! Once I was turned on to Annmarie Skin Care and saw visible results, I began to rethink the world of natural beauty products.

Since then, I have used so many wonderful natural products that have made a difference in my skin, hair, and body!

No Regulations on Skin Care Ingredients

There are so many labels associated with clean beauty products right now. It can be a challenge to know which products are really ‘natural’ or ‘green’. 

There are no regulations on beauty, skin, and personal care labels (don’t even get me started on food) so you have to be your own advocate and do research to understand what these labels mean.

And so many companies get away with calling their products green/clean/organic and those labels are nothing more than catchy marketing terms designed to trick the consumer into thinking the product is healthy.

What Is Indie Beauty?

The latest term being used is Indie Beauty. What is it? From what I’ve read, Indie Beauty is (usually) a small company, independent of any large corporation.

Indie Beauty companies are not controlled or  governed by any large company and are often found online (think Etsy).

You won’t usually find indie beauty in places like Target or Sephora. 

Mass produced beauty brands Burt’s Bees is owned by Clorox and Toms of Maine is owned by Colgate-Palmolive, those are just two examples of cleaner choices… but owned by enormous corporations.

Indie Beauty brands are not necessarily organic, eco-conscious or non toxic. 

At first I thought Indie beauty was green beauty, don’t get these confused. Indie beauty companies can certainly be green and clean but that is not always the case.

What Is Green Beauty?

The term Green Beauty to me, encompasses products that are made with clean, non toxic ingredients and are usually created by a small, independent company who use eco-friendly packaging and sustainable resources. 

It’s more likely the ingredients are non-gmo, clean from pesticides and responsibly sourced.

There are countless brands who have jumped on the green beauty bandwagon and use the term even through their products are not safe or clean or non-toxic. 

That’s where label reading becomes essential! 

You deserve to know exactly what you are putting in and on your skin.

What Are Natural or Botanical Beauty Products?

Natural or Botanical Beauty Products use ingredients that come from the earth yes but may also use a bunch of toxic ingredients too.

This is where green-washing comes into play.

Sure the product boasts some kind of botanical extracts and natural ingredients but what else does it contain?  

Oftentimes these are a better choice than conventional products (products that do not use any natural, botanical, clean or organic ingredients and are often found at the drugstores or department stores) but they are not the cleanest or best you can find.

Natural or Botanical doesn’t mean that the ingredients are pesticide-free and they may contain GMO ingredients too.

I’ve seen brands use the term Organic on the label yet the products still contain parabens which have been linked to cancer. “Made with organic ingredients” doesn’t mean a whole lot if the ingredients aren’t certified organic which is a government approved label.

It can be so confusing!

pinit fg en rect red 28